Microsoft bites again Google
Microsoft comes back to bite Google claiming its different approach to privacy: Redmond professed more dedication to the user.
Microsoft does not intend to miss the chance: while the world looks with some concern the new policy for the protection of the privacy offered by Google, the Redmond group intends to cash in their favor by exploiting the situation that has gone creating. Recently the group has purchased a number of advertising on the major U.S. newspapers to promote their different approach to the issue and now, even when the EU started to wonder about the problem, the pressure continues returning once again to the question.
Microsoft puts forward in particular two of its products: Internet Explorer and Bing, however, probably the two greatest difficulties precisely because of competition from Mountain View (that the Chrome has the world of browsers with Google that has always dominated the search). Microsoft sees today in the privacy of a lever that can be used to their advantage: if Google just requires data users to improve their service, Microsoft, instead it can make it less instrumentally, thus claiming their difference, describing it as a special attention devoted to users.
With Internet Explorer for example you can download the appropriate tool to better control their information, thus avoiding the “share” with Google. With Bing instead professed a greater focus on the user (“YOU”) with respect to what Google does: attention to the advertiser does not fail, but the focus would be moved to the user and in this aspect it consumes all the difference professed compared to the other party.
As never before, Microsoft had pushed on the Accelerator for “sting” Google, promoting their products in an attempt to put the users against the rival products. Google has responded in its own way, making clear its intentions to clarify the EU (as explicitly indicated in the letter) all the misunderstandings that some competing groups they would be creating instrumentally. A challenge of the highest level, in short, where privacy is often more competitive than the object is being real careful. The risk of confusing ends and means is always around the corner.
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