IFPI: Google does too little against piracy
The IFPI points the finger at Google disputing the poor results in the search engine field against online piracy.
Google has not kept its promises: the IFPI, which represents the international music production industry, points the finger at the search engine contesting all the broken promises of the year that is ending and thus posing serious liability to the group of Mountain View. According to the IFPI, more importantly, the lack of commitment on the part of Google could arise from simple interest not to push beyond the fight against piracy, since it is through the traffic on the mobile industry; web search engine is able to collect substantial revenue arising from advertising crop.
The first charge is therefore to collaboration: to allow those who spot of piracy is to participate in its activities to the economic benefit of the attacker. A very serious accusation, in fact, that Google would not, however, gave convincing answers in the past months. Not only that Google had stated before the U.S. Congress to invest $ 60 million per year in order to prevent violations on its own engine, but according to the IFPI that an effort would be completely irrelevant in the light of the 29 billion dollars that the group’s revenue in the budget at the end of year.
The accusation, published on the IFPI website to give more emphasis to the finger pointed at the group led by Larry Page, Google expressly asked to do more to bring a swift break all ties with pirate sites eliminated from the results, deleting the advertisements and stopping any economic relationship, to make it easier to request removal of content; to prevent pirated suggestions in auto-completion system (avoiding, for example, suggest “lady gaga mp3 free” to those who are simply looking for “lady gaga mp3 “); eliminating pirated applications from the Android marketplace.
The IFPI believes the key role of Google in this area since the engine plays a crucial role both in directing users (therefore it requires priority for the legal sources of content), how to distribute the material directly (from YouTube and rip links for downloading illegal material aspects that are not reproduced in the same direction of the promises of ContentID).
Google is therefore requires less rhetoric and more action. Main obstacles in the way of legislation that may reduce online piracy (the reference to the SOPA is implicit, but clear) and more technical measures to keep faith in the promises. Less words, more facts. And this is a request that takes place in late 2011, near at 2012, in which the number of digital content that will arrive on the network is designed to multiply; making Google more and more the same part of the same market in the IFPI defends the interests.
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