Google introduces subscription content within apps for Android
Subscribing to paid content comes to Android. Google has announced via the web for the mobile OS developers that already can offer subscription services within the applications. This option joins the ability to make payments within applications as a new way to monetize content.
Both Google and Apple know that it is essential to attract developers of mobile OS if they want to succeed. The contents are a must for users, especially in a time when the systems offer very similar features and capabilities. Thinking about it, companies never stop looking for ways for developers to bet on their platforms.
Google has taken another step in this direction by extending the possibilities of monetizing the apps. Give favorable economic conditions to programmers is important and so is easier ways to earn extra money once the application is downloaded. The first initiative in this field was to allow the execution of payments within applications.
The payments known as ‘in-app’ allow, for example, the game model ‘freemium’, in which the discharge and the use of the application is free, but is providing content that improve the experience. This payment system ‘in-app’ has been established, mainly in the gaming world, opening up possibilities for users to test and decide to invest the money for the title if it satisfies them.
To complete the option of payments ‘in-app’, Google has announced a new possibility. This is a subscription to the content. This form of monetization offers developers the ability to earn revenue by selling subscriptions to the contents of their applications.
The basic difference with respect to payments ‘in-app’ is that users do not have to go shopping content to content, but with only one hired by the content within an application for a certain period of time. In this case the extended subscription types, especially, the type of applications that can take advantage of this monetization.
A practical application may be to offer subscription services to certain information within the application of a medium, allowing users to pay only for the news that interest them. The possibilities are many and promise new ways to make money for developers of Android and more specific offers to customers of Google’s operating system.
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