Even Google wants Yahoo
Not only Microsoft: Even Google is preparing its own bid to be able to climb the property of Yahoo with a consortium of private funds.
History repeats itself. Just as in the recent past, the two groups that contend the guise of Yahoo will be Microsoft and Google. If the first name was already taken for granted in a group who were part of the giant AOL and some funds, but the second candidate is anything but obvious.
The idea was launched by the Wall Street Journal that Google is considering the possibility of formalizing its own proposal to be able to close a deal with the group in Sunnyvale. Google, however, could not run solo in this attempt, but would rather rely on probing the ground for some private funds with which to compete with the operation. By Google at the time, no formal proposal: the group is moving in the shadows, but with the ambition to get the hands on that until a few years ago was the first neighbor in the world of online search.
Microsoft would be considering a similar move: relying to some private funds, the group should be to control Yahoo but does not hold substantial ownership shares. Even in this direction are few certainties, but it now seems clear that the top management of Sunnyvale is ready to receive proposals to purchase on their desk that will be given in all likelihood result in some way (as opposed to what happened in the past when the resistance of Jerry Yang called it the worst strategic mistake in the history of Yahoo).
If Google will attempt to climb to Yahoo, however, must deal not only with the competition, but also with the antitrust: already in the past, in fact, was precisely the authorities to curb the ambitions of Mountain View and all this because the union between Google and one of the main rivals means a concentration of power absolutely excessive for a market already extremely unbalanced. Any eventual agreement would also be judged in the light of the agreements already woven between Steve Ballmer and Carol Bartz, when his time was established a decade-long partnership that relied on Bing search on Yahoo and from weapons of the two groups in the offer in terms of advertising.
The ultimate goal is to get Google to sell ads on Yahoo’s pages: the viewfinder is particularly focused on display advertising, where Yahoo has always said its other hand and in which Google is trying to make their own market share. Sell advertising on Yahoo for Google would mean a substantial expansion of the opportunities made available to advertisers, a pitch invasion that Microsoft will try probably to avoid in every way.
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